Brand Building for Startups - Part 1
Startups are generally great at short term sales activation, but not as good when it comes to long term brand building. In this two part episode, we explore the components of a good brand building strategy: setting goals, defining audience and messaging and exploring creative territories.
Accelerator Growth Lessons with Usman Sheikh
What does it take to grow early stage businesses? In this episode we speak with Usman Sheikh, Managing Director of High Output Ventures about his experience balancing product and marketing for seed-stage startups. How do you get started with growth? How do you build a marketing model based on the right commercial returns? What does Usman wish someone had told him 15 years ago? Tune in as Usman shares his practical experience having helped scale multiple startups in the last 15 years, and provides actionable marketing examples from some of HOV's portfolio companies.
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