What's the right balance between strategy & execution? What can you learn from the wisdom of big brands while staying nimble?
This podcast is a 33 episode journey into Brand & Marketing Strategy in startups. Onur and Tuomas share their perspectives based on their experience and feature a broad range of guests from startups, VCs, agencies and multinational companies.
This podcast is a 33 episode journey into Brand & Marketing Strategy in startups. Onur and Tuomas share their perspectives based on their experience and feature a broad range of guests from startups, VCs, agencies and multinational companies.
Three Lessons from Thirty Three Sessions
In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.
Marketing in the Gaming Ecosystem with Indy Khabra
The gaming ecosystem is a US$160 billion market, and an opportunity for brands to capture an engaged audience. In this episode we speak with Indy Khabra, co-founder of Sydney based Gaming Marketing Consultancy, Livewire. Indy talks about the characteristics of the gaming audience, and how startups can get started in capitalising on this huge marketing opportunity.
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