In this episode we speak with VJ Anand, Head of Creative at Vaynermedia APAC to discuss what it takes to stand out in a sea of sameness, and to get people to remember your brand. VJ speaks about the importance of having a personality for a challenger brand, and how to work with founders or owners to have a space to experiment and find their secret weapon.
Steven Kalifowitz shares lessons learned growing tech startups in New York and now globally from Hong Kong, why aligning your marketing to your product's adoption cycle is crucial, why no-one will help you without a good story, and the importance of reach and frequency for startup growth.
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