This podcast is a 33 episode journey into Brand & Marketing Strategy in startups. Onur and Tuomas share their perspectives based on their experience and feature a broad range of guests from startups, VCs, agencies and multinational companies.
In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.
The gaming ecosystem is a US$160 billion market, and an opportunity for brands to capture an engaged audience. In this episode we speak with Indy Khabra, co-founder of Sydney based Gaming Marketing Consultancy, Livewire. Indy talks about the characteristics of the gaming audience, and how startups can get started in capitalising on this huge marketing opportunity.
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