Distribution power of the internet and democratisation of tools for production have given birth to the creator economy, where the barriers to entry are super low and the benchmark for success higher than ever. In this episode, we discuss how increased competition drives commoditisation in almost every industry, why true product innovation is increasingly rare and how you can differentiate through marketing and brand building.
In this week's episode, we discuss the importance of onboarding and customer support for retention and why this is good strategy, and share insights from R/GA's latest research on loyalty that shows how great customer experiences have become table stakes and how communication is far more important than convenience when it comes to building relationships.
Sign up to our newsletter
Don't miss an episode! Get notified every time we publish.