What's the right balance between strategy & execution? What can you learn from the wisdom of big brands while staying nimble? This podcast is a 33 episode journey into Brand & Marketing Strategy in startups. Onur and Tuomas share their perspectives based on their experience and feature a broad range of guests from startups, VCs, agencies and multinational companies.
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Latest Episodes
Customer Research Tips & Techniques
Research is the fundamental first step in building a solid strategy. In this episode, we discuss keeping an open mindset, uncovering recurring themes and validating hy...
Perceptions and Reality of Marketing
What's the role of marketing in startups and big companies? What can you learn from your most loyal customers? Why is digital marketing "too easy"? How does pricing sh...
Brand Strategy for Startups
What does having a brand strategy mean for a startup? Should startups have a "brand purpose"? When and how should startups start thinking about investing in building t...
Strategy & Sourdough Trailer
What's the right balance between strategy & execution? What can you learn from the wisdom of big brands while staying nimble? This new podcast by Onur and Tuomas helps...