All Episodes
Displaying episodes 1 - 30 of 34 in total
Three Lessons from Thirty Three Sessions
In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importan...
Marketing in the Gaming Ecosystem with Indy Khabra
The gaming ecosystem is a US$160 billion market, and an opportunity for brands to capture an engaged audience. In this episode we speak with Indy Khabra, co-founder of...
Internal Communications with Kata Juvonen from Smartly.io
The power of internal communications in creating company culture and communicating a compelling vision is often overlooked in startups. In this episode we speak with K...
Marketing Strategy with Deborah Goldingham
If you couldn't fail, what would you do? Deborah Goldingham, Regional Head of Marketing at PageGroup, and one of APAC's TOP50 CMOs, shares this mental models on risk t...
Sports and Entertainment Marketing with Ben Hartman
Cutting through the clutter to reach the right audiences has become harder than ever. With most startups already engaged in the usual paid marketing activity, how can ...
Strategic Partnerships with Pankaj Sharma from Expedia
Growing through key strategic partnerships can be critical in the startup growth journey. But how do you make decisions on which partnerships to pursue? Do you go afte...
Go to Market Strategy with David Fallarme from HubSpot
In this episode, David shares the importance of aligning your go to market strategy with the unit economics of your business, and introduces the “Spears, Nets, Seeds”...
B2B Relationships with Lars Bjorge, The Scale Factory
Will the world become a better place with my product? In this episode we explore this question, and other key factors of B2B marketing for startups. Our guest, Lars Bj...
Brand Building for Startups - Part 2
In the second part of our two part brand building episodes, we focus on brand building tactical execution: how to translate concepts into campaigns, the importance of ...
Brand Building for Startups - Part 1
Startups are generally great at short term sales activation, but not as good when it comes to long term brand building. In this two part episode, we explore the compon...
Accelerator Growth Lessons with Usman Sheikh
What does it take to grow early stage businesses? In this episode we speak with Usman Sheikh, Managing Director of High Output Ventures about his experience balancing ...
The Fight against Commoditization
Distribution power of the internet and democratisation of tools for production have given birth to the creator economy, where the barriers to entry are super low and t...
Retention & Loyalty
In this week's episode, we discuss the importance of onboarding and customer support for retention and why this is good strategy, and share insights from R/GA's latest...
Brand as Irrational Margins with Oliver Lo, VP of Marketing at Sequoia Capital
In this episode, we discuss on how true human insights and a strong founder ideology can drive irrational margins for startups. When should startups shift from pitch m...
Startup Growth, SEO and Brand Building with François Briod, CEO of Monito
How did a Swiss fintech startup used "radio test" effectively for a rebrand exercise? How does a "portfolio approach" and thinking of good content as investments help ...
Marketing without Data
How would your marketing change if you didn't have access to any data? In this free flow episode, we discuss why personalisation is overrated, how retention beats acqu...
Rebranding and Growing Lemon.io to $2.7m Revenue with Ksenia Larina
How could a rebranding exercise help achieve $2.7m in annual revenue? In this episode we speak with Ksenia Larina, Head of Marketing at Lemon.io. She shares the story ...
Data and Analytics for Startups
How do you figure out what to measure? How do you define the "metrics that matter"? Join us this week as we talk about the difference between measuring business impact...
B2B Marketing for Startups with Kerry Lau
Did you know that you need to influence on average 7 different stakeholders within an enterprise company before you can close a sale? We speak about marketing to enter...
Storytelling with Antti Toivonen, Filmmaker and Managing Partner at Superson
In this episode we speak with Antti Toivonen about storytelling and what startups can learn from filmmakers. We discuss storytelling and character development techniqu...
The Funnel, The Essential Marketing Tool for Startups
The marketing funnel is a useful tool for startup marketers. In this episode we explore what it is, how to customise it for your business, and how to use it to visuali...
Creativity with VJ Anand, Head of Creative at VaynerMedia APAC
In this episode we speak with VJ Anand, Head of Creative at Vaynermedia APAC to discuss what it takes to stand out in a sea of sameness, and to get people to remember ...
Startup Growth with Steven Kalifowitz, CMO of crypto.com
Steven Kalifowitz shares lessons learned growing tech startups in New York and now globally from Hong Kong, why aligning your marketing to your product's adoption cycl...
Messaging, Altitude and Ladders
In this episode we talk about how to use messaging to bridge the gap between positioning and creative execution. We discuss the challenges of balancing long term, emot...
Targeting & Media
How do you translate strategy into action? In this episode we discuss targeting, the importance of media neutrality, measuring return on investment, how to test & lear...
Team Structure for Startup Growth
What capabilities should startups build internally vs. outsource externally? What should you look for in early vs. later hires? How do you balance the tradeoff between...
Brainstorming and Creative Problem Solving
What's interesting about a frog? What do ninjas have to do with creativity? What did you and partner end up doing while in Mexico? In this episode, we discuss the impo...
Goal Setting and Creativity
Bridging the gap between strategy and execution requires realistic, measurable and actionable goals. But how do you do that under uncertainty? In this episode we look ...
Good Strategy Bad Strategy with Riku Vassinen
Our special guest, Riku Vassinen shares his insights on what makes strategy good (or bad), why "being agile" is not really a strategy, his 4A framework for crafting wi...
The Art and Science of Positioning
Positioning helps to frame the conversation around and shape the perception of your brand. In this episode, we discuss great (and not very good) examples of positionin...