Good Strategy Bad Strategy with Riku Vassinen
Our special guest, Riku Vassinen shares his insights on what makes strategy good (or bad), why "being agile" is not really a strategy, his 4A framework for crafting winning strategies and the importance of setting guiding policies for startups.
Fun fact - this episode was recorded live across three continents: Africa, Asia and Europe.
- Good Strategy Bad Strategy, by Richard P. Rumelt, the great book on strategy that gave this episode its title
- Ryanair on charging passengers to use the toilets on airplanes
- IKEA's founder, Kamprad on saving money.
- Mark Ritson on Brand Purpose
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