Good Strategy Bad Strategy with Riku Vassinen

Our special guest, Riku Vassinen shares his insights on what makes strategy good (or bad), why "being agile" is not really a strategy, his 4A framework for crafting winning strategies and the importance of setting guiding policies for startups.
Riku Vassinen is a Managing Partner at Ogilvy Africa and the writer behind the strategy blog, He has written a book, Moccalattehipsteri (in Finnish) on marketing back in 2011 and even shot a hip hop video to promote it. He currently lives in Nairobi, Kenya.

Fun fact - this episode was recorded live across three continents: Africa, Asia and Europe. 


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