Rebranding and Growing Lemon.io to $2.7m Revenue with Ksenia Larina
How could a rebranding exercise help achieve $2.7m in annual revenue? In this episode we speak with Ksenia Larina, Head of Marketing at Lemon.io. She shares the story on what triggered a complete rebranding and naming change for the developer marketplace Coding Ninjas to Lemon, the challenges and opportunities of getting outside help, the inspiration from Mailchimp's copy guidelines, the lessons learned along the way and how they ended up achieving 40% year on year growth and 60% higher traffic despite launching in the middle of a pandemic. Don't miss this episode!
Resources and examples referenced in the episode:
- Lemon.io User Personas developed as part of the rebranding exercise
- 301 School, the online branding course Lemon team ended up taking (in Russian)
- Mailchimp's Style Guidelines that was a source of inspiration for naming
- Aleksandr Volodarsky's personal website
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