Rebranding and Growing to $2.7m Revenue with Ksenia Larina

How could a rebranding exercise help achieve $2.7m in annual revenue? In this episode we speak with Ksenia Larina, Head of Marketing at She shares the story on what triggered a complete rebranding and naming change for the developer marketplace Coding Ninjas to Lemon, the challenges and opportunities of getting outside help, the inspiration from Mailchimp's copy guidelines, the lessons learned along the way and how they ended up achieving 40% year on year growth and 60% higher traffic despite launching in the middle of a pandemic. Don't miss this episode!
Resources and examples referenced in the episode:

Sign up to our newsletter

Don't miss an episode! Get notified every time we publish.

checkmark Got it. You're on the list!