Brand as Irrational Margins with Oliver Lo, VP of Marketing at Sequoia Capital
In this episode, we discuss on how true human insights and a strong founder ideology can drive irrational margins for startups. When should startups shift from pitch mode to brand building? Oliver shares his insights and perspectives based on his years of experience across marketing and brand roles at Zynga, App Annie and Grab.
Oliver Lo helps the next generation of founders tell their story. With over 15 years of experience building and delivering hyper growth for tech brands, he has built marketing teams in major global tech hubs - San Francisco, Beijing, London and Singapore. His career has seen him lead brand and marketing at Zynga, App Annie, and Southeast Asia's unicorn Grab. He now supports a host of early-stage founders on the Surge program for Sequoia Capital.