Startup Growth, SEO and Brand Building with François Briod, CEO of Monito
How did a Swiss fintech startup used "radio test" effectively for a rebrand exercise? How does a "portfolio approach" and thinking of good content as investments help startups grow organically? In this insights-packed episode, we discuss with François Briod the transition from performance marketing to brand building, using SEO and localised content effectively, the challenges with brand salience in a transactional business model and the evolution of fintech industry.
François Briod is the CEO and Co-Founder of Monito, the comparison website for money transfer services. He has been quoted as an expert in the Money Transfer industry by prestigious media outlets, including Forbes, TechCrunch, and Business Insider. François is passionate about geopolitics, social entrepreneurship, digital culture, and his dream is to provide tools for people to empower themselves.
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