Storytelling with Antti Toivonen, Filmmaker and Managing Partner at Superson
In this episode we speak with Antti Toivonen about storytelling and what startups can learn from filmmakers. We discuss storytelling and character development techniques, and provide insight into how storytelling can be used to communicate better with customers. Antti highlights the importance of being human, and why it pays off to be stupid sometimes.
Antti Toivonen has 16 years of experience in the creative industry, holding creative director roles in agencies such as TBWA, Ogilvy and R/GA. He is now a managing partner of the creative agency Superson, and a screenwriter of two internationally acclaimed short films that won awards in festivals including Sundance and Toronto International Film Festival. His most recent full feature film Tiong Bahru Social Club is now showing in cinemas in Singapore. Antti also advises startups such as Ox Street, a sneaker marketplace in Southeast Asia.
