B2B Marketing for Startups with Kerry Lau
Did you know that you need to influence on average 7 different stakeholders within an enterprise company before you can close a sale? We speak about marketing to enterprise buyers with Kerry Lau, an experienced B2B marketer who spent over a decade in leadership roles within IBM. She shares the frameworks and tactics for creating a demand generation pipeline. We also discuss the importance of marketing and sales being joined at the hip to solve the jigsaw puzzle, and how partnering with bigger players can help scale startups open doors.
Kerry Lau is an experienced marketer, mentor, and an advocate for women in the workplace. She spent over a decade at IBM leading performance marketing, and as Head of Marketing for IBM Watson Customer Engagement for APAC. Kerry is now the Head of Marketing for Asia Pacific & Japan at Acoustic, the largest independent marketing cloud provider, which is a company branched out of IBM. She is passionate about Digital & Marketing, Sustainability, Start-ups, Technology & Women in Leadership.
