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Brand Strategy for Startups
October 5, 2020
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28:16
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E1
What does having a brand strategy mean for a startup? Should startups have a "brand purpose"? When and how should startups start thinking about investing in building their brands?
Show Notes
Resources:
How Brands Grow by Byron Sharp
Ogilvy on Advertising by David Ogilvy
The Wizard of Ads by Roy H. Williams
How great leaders inspire action by Simon Sinek
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