Good Strategy Bad Strategy with Riku Vassinen
Our special guest, Riku Vassinen shares his insights on what makes strategy good (or bad), why "being agile" is not really a strategy, his 4A framework for crafting winning strategies and the importance of setting guiding policies for startups.
Riku Vassinen is a Managing Partner at Ogilvy Africa and the writer behind the strategy blog, standupstrategy.org. He has written a book, Moccalattehipsteri (in Finnish) on marketing back in 2011 and even shot a hip hop video to promote it. He currently lives in Nairobi, Kenya.
Fun fact - this episode was recorded live across three continents: Africa, Asia and Europe.
Resources:
- Good Strategy Bad Strategy, by Richard P. Rumelt, the great book on strategy that gave this episode its title
- Ryanair on charging passengers to use the toilets on airplanes
- IKEA's founder, Kamprad on saving money.
- Mark Ritson on Brand Purpose
