Marketing without Data
How would your marketing change if you didn't have access to any data? In this free flow episode, we discuss why personalisation is overrated, how retention beats acquisition, our shared dislike of buzzwords and trends, and the concept of "extreme positioning" using single words.
Resources mentioned:
- Mailchimp's Story
- BannerBear and Jon's experience on documentation as marketing
- Aviation Gin and one of their hilarious commercials
