The Funnel, The Essential Marketing Tool for Startups
The marketing funnel is a useful tool for startup marketers. In this episode we explore what it is, how to customise it for your business, and how to use it to visualise and plan your marketing activities. We also explain the different steps of the marketing funnel, and provide examples of activities in each step, along with guidance on where to get started.
Resources:
- Alec Baldwin in Glengarry Glen Ross explaining AIDA funnel steps: "Always Be Closing". Warning: colourful (explicit) language.
- AIDA Marketing Model
- The New Marketing Funnel
